There are so many forms of art represented in The Residency, which might be a result of having two co-founders with two very different products using the same marketing techniques! This week we'd love to feature Robin Lee Adams and her studio Robin Lee Essentials.
Robin's product is wearable, functional art - Ceramic essential oil diffusers worn as a pendant on a simple chain necklace. We love how unified her branding is across her website and Instagram feed! She really has nailed the balance of showing her products in use, on display, with a variety of models and attires. You can dress it up or down, you can wear it as a single piece or with many! It really gives the potential owner a way to envision how her art fits into their life!
We love that she's used the collection model as well, shown recently in her Silver Dream collection launch on 12/8! These pieces are already sold out, and we think it has a lot to do with how she educated her audience by letting them know silver doesn't do as well in the kiln and highlighting her limited stock!