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Featured Artist: Heidi Matherne

This week we're excited to highlight Heidi Matherne as our featured artist! Heidi is a newer member of The Residency and we're impressed with how quickly she jumped into the content and started implementing it in her business!

One of the sales strategies Heidi is using right  to make room in her studio is offering a 20% off sale on her Pelican artwork. While we don't typically encourage our artists to discount their original art, this is a great example of one of those times when it works out! Heidi is clear in her Instagram captions and on her website the specific art that's discounted, how much the sale is, and how long it runs for. Setting these guidelines and communicating them with your followers makes it easy for them to shop! Great  job, Heidi! 

To connect with Heidi and learn more about her work, visit her Instagram and check out her website!

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