Creating a cohesive Instagram feed can be a struggle for many of us. There are so many hues, so many textures, so many choices to make! But this week we'd love to feature ceramist Whitney Brownell and her lovely Instagram feed for nailing this very task and creating a consistent online presence through Instagram.
There is a great deal of balance in Whitney's posts. In just her last nine frames you can see video footage of her working on a plate, stylized images of her work and shots of her and her family. These are all tied together by the strategic inclusion of creams and wood tones along with greenery! We love how these shots are so varied, yet unified. When our clients are accustomed to seeing a certain look, palette or style from us, they are able to envision how our work might fit in their space and their lives. Through Whitney's careful attention to these details, we really feel this helps her audience feel more connected so when they go to purchase through her Easy storefront, they can trust it will be a purchase that fits their home. Keep up the great work, Whitney!