Our featured Artist in Residence is ceramist Lauren Ytterbom and her studio! In particular we are loving her posting strategies on Instagram and the cohesiveness she's achieved between her feed and her website. These are creating such a professional and polished experience for her buyers!
We love the balance Lauren has been striking in her feed in the variety of her shots. Some pictures are behind the scenes images of her on her wheel. Others show the clay before the finished product. We can see her posing with her products, and we see her hands involved in the creation process. These are all great ways that she's incorporating herself as an integral part of her work, and highlighting the handcrafted aspect of her designs! Lauren also shared how she's been shaking up her posting strategies, from trying out new hashtags to sharing updates on her recent collection and generating more sales by doing so. We love hearing about these experiments and how they can make an impact. Great for you, Lauren!