Does water bring you peace and joy? We're loving Andrea's artwork inspired by her life on the water and how she's representing herself online! Click through to see how she's effortlessly sharing herself with her audience and showing off her work.
There is a lot of variety in what you see on both her website and Instagram! While her feed shares a lot of different pieces, the consistency in her style and quality of work really serves to create a sense of trust for her potential collectors. When an audience can trust your work, they're more likely to invest and believe in your work! Her work is also immediately recognizable, which creates a strong brand visually.
One final aspect we love about her website is her blog, cleverly titled "The Log Book" given her sailing inspiration. Sharing more of ourselves and our process in words can be difficult for artists, but it may also help us grasp our studio more clearly while giving our readers a stronger connection to us. For those of us who don't mind writing, this can be another steady way to bridge the gap with those who may appreciate our work the most!