We're excited to showcase artist Melissa Loyd as our featured member this week! Melissa has a collection release happening next week, so what a great opportunity to show her and her studio some love!
Melissa is releasing her first ever collection of oil paintings, and we're thrilled with how she has been promoting it on Instagram! Just by looking at her Instagram feed, you can tell when she began working on this collection by the way she subtly sprinkled in pictures of the new pieces. The varying angles and styles of each image has provided her with a really beautiful and curated feed!
We also really love Melissa's website. Her homepage is filled with images of paintings from her upcoming collection, as well as a Call to Action banner and pop-up for her Collector's List. Her Shop tab is a great example of using the idea of "scarcity" with your business. While there are a few older pieces still available for purchase, Melissa as also included several items that have been sold. This combination of available and sold pieces alerts her collectors that her art is in high demand, and they need to act quickly if they want to collect one of her beautiful works of art! Great job, Melissa!