The word “brand” may bring various logos and corporations to your mind— but is it a word you think of for your art business?
Those corporate logos you thought of a moment ago, the products those businesses make, what they add to your life, those are reasons why knowing your own brand is so important.
Brands impact people. Consumers remember brands.
If you’re not thinking about your art business as a brand yet we hope this post will change that. We want to help you tap into understanding the brand you already have and teach you deliberate strategies to make it even better and more effective.
When you think about your art business as a brand, your actual artwork is only one part of the whole that is your brand.
Here are a few other components of your brand: The way people feel when they think about your work, the way you communicate on social media and your website, how your artwork is packaged and delivered, and frankly any tiny aspect of what makes your work recognizably your work.
Here’s where it can get a little challenging: All of those seemingly different pieces need to exist in harmony. When they do they create a crisp brand identity that you firmly understand as the creator (which will help you make ‘on brand’ decisions) and that your fans understand as the consumers of the brand. It’s a win win!
When you’re first starting to build your brand there are a few small steps you can take that will make a big difference to create memorable and recognizable cohesion. These three components remain an important part of your branding decisions as you grow. That’s why they’re our 3 Tips for Branding Your Art Business!
Color: What colors are central to your artwork? Consider bringing a few key colors into your website branding and your social media visuals. Use these key colors again and again to build an association between these colors and your brand.
Mood: How do your collectors and fans feel when they see your artwork? Jot down a list of these feelings and reference them when you’re creating the visuals and written copy for your brand. This strategy will help to ensure your brand is speaking the same emotional language across visual and written elements.
Personality: What words describe your personality? How about the personality of your artwork? Carry these personality traits through your messaging to ensure brand cohesion.
We hope those tips help you to think about your art business as the brand that it is! Tag us on instagram @thestudiosource and #thestudiosource when you implement these strategies so we can see your hard work and celebrate your efforts!