Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

Why you need down time to be creative

December 23, 2009

I’ve been having vivid dreams for weeks now.  As in, take-me-to-the-movies dreams, with wildly elaborate plot lines, detailed to the Nth degree.

You might think this is normal for a creative type, but it’s way over the top for me, and it does not make for restful sleep.

My subconscious is trying to tell me something.

I need a break from brain work. So last night I picked up a novel. As in, wizards and swords and assassins and psychic reptiles. Worked like a charm.

The grind of self-employment
Being self-employed means I have a hard time forgetting about work. Some people have a naturally-occurring Off switch, and some entrepreneurs have businesses that nearly run themselves, or staff that do the running. But if you’re a solo act, you don’t get that luxury, and if you have perfectionist tendencies, disengaging is difficult. But it’s necessary.

A little down time can work wonders for creativity.

It might simply be a matter of breaking your routine, or you might need to shift gears entirely. You might need to take a break from writing, for example, to dig in the garden, get a massage, or go skating, or bicycling, or sing show tunes at the top of your lungs in the shower.

Or you might need to just stop for a while.

Why you need to take care of you first
You might feel pressure to keep up your usual pace, but the thing is, you can’t give anyone your best if all you have left between your ears is stewed turnip (not that I’d know anything about that). Taking care of yourself gives you the energy to make good work. You can’t do that if you’re burned out. And if you burn yourself out, you might learn to hate your customers, and in turn, begin to hate what you do every day.

Being burned out also makes you more susceptible to throwing in the towel when things get tough.

Give yourself permission to step out of the studio for a day or two (or more, if that’s what you need). Give yourself permission to stop. Exhale, recharge. The urge to get back at it will come when it’s time.

Happy Holidays.

What’s your favourite gear-switching activity?

Related Posts Plugin for WordPress, Blogger...

Comments (2)

Oh man, I reached that point last week – I was absolutely fried from working every single day without a true break. I wasn’t even remotely performing up to par for clients so I headed to a friends house out of town for a few days and brought a new book – it did the trick :-)

[Reply]

Stacey Cornelius Reply:

I hear you, Shannon. It’s funny – when I’m overdoing it, I feel like I do when I’m travelling and would really like to be home. My own bed, my own bathroom, my own food. And there’s nothing like relaxing with a good book.

[Reply]

Write a comment