Let me know if you have burning questions so I can keep content relevant (that applies to anyone else reading, too).

I can see this blog will be one I’ll follow. I figure, in a perfect world, I could sit in my studio and make beautiful things…none of which would be produced with a thought to material cost, time spent or possible markets. And magically, someone would stumble into my studio and wave her magic wand and voila!…a market of hundreds of eager buyers would appear.

Note. This would be without my promoting on Facebook, joining in on Etsy forums, pounding the street, placing ads, joining societies or discussing my work.

I need a good kick in the psychological butt (not to mention a lot more hours in the week than I have at my disposal)…and I think this blog may be perfectly suited to me (and thousands like me) who feel slightly ill at the very thought of talking up our own work or sitting down to figure out an honest-to-god-marketing-strategy.

I was very glad to get this link!

WIthout being able to see the exhibit, I can only hazard a guess, but context is important. Some environments are more conducive to looking than to buying. If the setup doesn’t easily let your audience know that yes, these beautiful objects are for sale, they won’t be in a buying frame of mind.

It’s also important to consider who the audience is. Are these the people who are likely to buy your work? Is the price within their reach? When you’re selling something, you need to go where your buyers are. Stay tuned for a post on that very subject.

I’m a photographer who has had an on-going photo exhibit at one of the UC Berkeley libraries for the past three years, changing the exhibit annually. For the past seven years, I’ve been invited annually to exhibit for a month at The Faculty Club (a private club on campus, high visibility, foot traffic). I’m one of their “favorites.”

So what’s mortifying? I have never figured out how to capitalize on either exhibit. The compiments are nice and always welcome but I’ve never come close to beaking even on either exhibit. A sale here or there is about it.