I got an email in response to my call for your burning questions: how do you get the right people (curators, dealers, buyers) to find you on the web?
That’s the big one. How to find them, get their attention, and make them love you, plus conduct this apparent feat of magic without ever looking them in the eye.
Piece of cake. Throw a few pictures on Flickr, sign up for an Etsy shop, sit back and wait for the cash to roll in and the lovesick groupies to shower you with fan mail.
If you’re reading this, you already know that doesn’t cut it. When you set out to establish an online audience, you take the same basic steps as you would to build an audience offline. It requires time, energy, and smart decisions.
