Humans love comfort. We love comfort so much we climb into ruts and make ourselves at home. We tend to stick with our circle of acquaintances, both online and in the real world. We’re also inclined to spend time with people who do similar things, which is helpful for collaborating on projects, but may not be the best way to find new customers. Professional organizations are great, but they tend to make us insular. Maybe even a little boring.
So what do your customers do for fun? Where do they hang out? Do you have common interests? How do you figure that out?
