There were a couple of responses to my call for your most burning questions that point to an important part of marketing and personal branding: you.
The questions were about name recognition, writing a bio, and how to write an About page for your website. Each requires talking about yourself in a way that engages your audience.
Unless you’ve gone through the process a few times, writing a bio or About page for your website can be stupidly intimidating. You’re not sure exactly what you should write. You want to impress people. You want to sound smart and talented and likeable, or smart and talented and edgy, or smart and talented and sophisticated.
Which might be exactly the wrong approach.
