How to write headlines that grab your audience
April 5, 2010Finding the right audience online takes some time and thoughtful research. Once you find those perfect people, you still have to get them to your website.
We’re not talking about search engines and keywords here. Your mission is to create a purposeful, person-to-person connection. You want the words that create a brief but compelling message that is delivered directly to your audience.
Headlines.
You might think a headline is a simple add-on to your content, but it’s much more than that. You need headlines to cut through In box clutter, even if your recipients look forward to your email newsletter, because you can’t know how busy they will be when it arrives.
You need compelling headlines when you post something new on your blog, or on Facebook or Twitter, to encourage people to read what you wrote.
