I studied what was supposed to be graphic design in community college. It was a lame course with an unqualified teacher, which is partly why I didn’t become a graphic designer. Most of what I know now is self-taught. I wish I’d met today’s guest post author, Pamela Wilson, a lot sooner. Pamela is one of those people who has a knack for explaining complicated concepts in plain English. She makes graphic design principles seem downright sensible. So if you don’t yet have the cash to hire a designer for your marketing materials and need to do it yourself, listen up. Pamela has some good advice for you.
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You may not know it now, but by the end of this post I aim to convince you that you already have the tools you need to create marketing materials that present your work in its best light.
The Studio Source is devoted to helping you implement marketing efforts that will make your business stand out from the rest. If you absorb what Stacey shares here, you’ll know how to position your business to be memorable for the long term.
My blog, the Big Brand System, is devoted to sharing information that helps small businesses make the marketing materials they’ll use to promote themselves. I’m a graphic designer, and some people have said that the Big Brand System is going to put my design studio out of business.
That’s ridiculous, and here’s why:
