Have you ever watched an acting company prepare for a show? It’s a fascinating experience.

First, the actors, director and stage managers sit down for a read-through—just the people and the script—to get a feel for the play. Then rehearsals begin. The director works out the blocking—where he wants the actors to enter and exit, where they should stand and move on the set to convey the right message to the audience.

There are more rehearsals.

The set is built, the lights are hung, the sound guys do their work, the actors adapt to their new environment.

The costumes enter the fray. The actors have to get comfortable in them, particularly if it’s a period piece (I’ve never worn a corset, but I know how they’re constructed. I’ll pass).

There’s at least one full dress rehearsal.

Next it’s preview night, where there’s an audience, but it’s generally for invited guests—a friendly crowd.

It’s only then that the show opens for real.

So when you think about all that preparation, the adjustments, the fine-tuning, should you try to get your website copy, your bio, or your business card right the first time?

Or should you take some time to get a feel for what’s working, tweak and polish it before it hits the stage?

Trying to get it right the first time will drive you crazy. Try getting it first. Then get it right.

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