Why creative marketing should be well rehearsed
January 11, 2010Have you ever watched an acting company prepare for a show? It’s a fascinating experience.
First, the actors, director and stage managers sit down for a read-through—just the people and the script—to get a feel for the play. Then rehearsals begin. The director works out the blocking—where he wants the actors to enter and exit, where they should stand and move on the set to convey the right message to the audience.
There are more rehearsals.
The set is built, the lights are hung, the sound guys do their work, the actors adapt to their new environment.
