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The Studio Source helps you build an extraordinary business by focusing on approach—how you show your stuff, how you connect with your customers, and how you manage the business side of creativity.

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Stacey Cornelius
I'm a raving idealist, idea junkie, and creative entrepreneur with a Fine Art degree. I have professional experience in retail, theatre, and the IT industry. I'm here to show you how to make marketing part of your creative process. Contact Me

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Why creative marketing should be well rehearsed

January 11, 2010

Have you ever watched an acting company prepare for a show? It’s a fascinating experience.

First, the actors, director and stage managers sit down for a read-through—just the people and the script—to get a feel for the play. Then rehearsals begin. The director works out the blocking—where he wants the actors to enter and exit, where they should stand and move on the set to convey the right message to the audience.

There are more rehearsals.

The set is built, the lights are hung, the sound guys do their work, the actors adapt to their new environment.