A branding case study and a virtual field trip, part 2
November 25, 2009Last time I sent you on a virtual field trip to analyze a brand. I promised to give you the in-person low-down, so here it is.
Cora’s is a most-of-the-day breakfast restaurant. The logo is a hand-drawn smiling sun. If you go to Cora’s during peak dining time, there are lineups. If you go a half hour before closing on Sunday, it’s still busy. If you go half an hour before closing during the week, there are lots of empty tables, but the covered dish of complimentary fudge near the cash register looks like a pack of grizzly bears went through it.
