Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

Ditch your creative baggage

November 18, 2011

beginner's hands

Image by Becky Wetherington

A day in a creative life
She stares at the half-finished piece on the table in front of her. The twisted bulb, too close to her head, hums and crackles, bathing her tiny studio in a flood of alien light.

The knot between her shoulder blades is hot. She imagines herself bursting into flames, nothing left for the coroner to find but a small, unrecognizable pile of ash.

And that bloody damned thing would still be sitting there, a final, glaring testament to an utterly failed artistic career.

What happens when you try too hard (Marketing 101 revisited)

February 25, 2010

Three people I know have said nearly the same thing over the past few days—Why can’t I get this right?

One person was frustrated at not being able to master a new skill quickly. One was trying to wrestle designs into lower price points. One was overthinking her marketing message.

Their intentions were honourable, but they weren’t getting the results they wanted, and for good reason. Trying too hard interrupts your flow. It hangs up your thinking and twists you into a ball of anxiety.

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