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The Studio Source helps you build an extraordinary business by focusing on approach—how you show your stuff, how you connect with your customers, and how you manage the business side of creativity.

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Stacey Cornelius
I'm a raving idealist, idea junkie, and creative entrepreneur with a Fine Art degree. I have professional experience in retail, theatre, and the IT industry. I'm here to show you how to make marketing part of your creative process. Contact Me

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What wearing work boots can teach you about connecting with your customers

October 22, 2009

True confession: I used to be one of those sales clerks. I took everything personally, and usually saw customers as a source of frustration and an unwelcome interruption in my day. You know the type. The ones you dread dealing with. Yep. Guilty.

Part of it was my age. I was suffering from a typical case of post-adolescent narcissism. Part of it was lack of training. There aren’t many retail jobs that provide the kind of training that gives you a sense of pride or professionalism. The crap wages didn’t help much, either.

I don’t recall how I landed there, but around the time I started university I got a part-time job at Mark’s Work Wearhouse. That was back in the day when they mostly sold serious work wear, before they went upscale and focused more on fashion. I somehow ended up as product manager for boots and shoes. I was about to become the resident expert on work boots, which also meant I was responsible for ordering thousands of dollars of inventory. I got some basic product information from another staff member and one of the regional managers, and I was off to the races.

I didn’t feel like a generic sales clerk anymore.