Image by seyed mostafa zamani
Customer service: where small is truly mighty
A multinational corporation can produce beautiful things, have a massive marketing budget, win international advertising awards—and put a serious dent in its brand by failing to pay attention to its customers.
This is where the tiniest business can run circles around the big guys.
You make the policies; you are the CEO. You can answer the questions. You can fix things when they don’t go exactly right.
You can also learn from the dent-the-brand mistakes many small businesses make.
