Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

The magic is in the details, or what kicked me out of an epic motion picture

February 10, 2011

magic is in the details

Image by Reinante El Pintor de Fuego

Let me just say that of all the run-of-the-mill human afflictions, the monstrosity that goes under the unassuming name of “stomach virus” is the worst by far. After spending untold agonizing hours (okay, maybe 10) shuddering and cursing into a bucket, wishing someone would deliver me from my suffering with a single silver bullet, I spent the next week eyeing food with extreme suspicion and wondering why it took so much effort to blink.

I was too tired to read, so I spent a great deal of time sitting slack-jawed in front of DVDs (playing them, not just staring at the discs). That reminded me of a disappointing encounter with what was supposed to be an epic motion picture that holds a cautionary tale about both filming on location and marketing.

The opportunity for an unforgettable experience
In 1985, the film Out of Africa won seven Academy Awards. I didn’t see it on the big screen, so I was glad to stumble across it on television several years later. It didn’t matter that the movie had already started, I just wanted to finally see this famous film.

The scene was a conversation between Meryl Streep and Robert Redford. He was peeling an orange while they talked, the camera switching between their closeups.

A cautionary tale about online selling

December 10, 2009

Today’s post is a snark about my attempt at a brilliant Christmas gift for the fella, and the company (which shall remain nameless) that ruined it. I try to avoid writing snarky posts, but I’m pretty disappointed, and there are valuable lessons to be learned, so here goes.

A few months ago, I read a story about entrepreneurs who had a great idea and a tight budget. They turned that idea into a very successful business that sells skin care products. I liked the story, but what really grabbed me was the description of what they sell.

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