I want to get the words, “There’s no such thing as everybody” printed on a t-shirt. I’ve been thinking lately about the alleged necessity to sell online. Some creatives are doing it and getting great results. Others, not so much. And there are plenty more who haven’t yet jumped on board.
I’m not much into bandwagons or one-size-fits-all thinking. Not with t-shirts, and definitely not in business.
Here’s a little anecdote: recently I had a conversation with a couple of women about online shopping. Specifically, artisan-made jewellery. They were both 40-ish, and neither was too thrilled with the idea of buying jewellery online.
Posted in: Creative marketing online
