Image by seyed mostafa zamani
Customer service: where small is truly mighty
A multinational corporation can produce beautiful things, have a massive marketing budget, win international advertising awards—and put a serious dent in its brand by failing to pay attention to its customers.
This is where the tiniest business can run circles around the big guys.
You make the policies; you are the CEO. You can answer the questions. You can fix things when they don’t go exactly right.
You can also learn from the dent-the-brand mistakes many small businesses make.
Image by Sharon Mollerus
There’s a lot of noise out there
Do you ever think your medium is too crowded? Too much noise, too many underpriced amateurs, too much mass-produced crap and an epidemic of cheap template thinking (not to mention cheap templates)?
If those things fill your field of vision, you’re looking on the wrong side of the fence.
Yes, there are plenty of people who want the cheapest “art” or lowest-priced design services. When you’re feeling discouraged, it seems like they’re the only people out there.
They’re not.
A little while ago I had a conversation with life and creativity coach Dawn Kotzer. I like Dawn. She lives farther out in the woods than I do, appreciates the power of metaphor, and knows her stuff, inside and out—particularly the inside part.
We were talking about being stretched too thin and what that does to your psyche and professional life when she posed a slightly terrifying question:
“What if you did nothing at all?”
