The Studio Source.com

In response to my post about the hazards of business gurus, Linda posted a comment asking how you know who to trust among the crowd of self-proclaimed experts.

Show of hands—who saw the original Star Wars movie? Technically it was Episode 4, but the first one to hit the big screen. Remember the scene where Ben rescues an unconscious Luke Skywalker and then reveals he’s really Jedi Knight Obi-Wan Kenobi? Remember how he put Luke through his wanna-be Jedi Knight paces?

That’s who you trust.

How do you shape your marketing efforts and sales techniques? Do you adopt a popular standard? Mimic someone you know and admire? Make it up as you go? Or do you follow popular marketing and business experts, scrambling to keep up with everything they say you should do?