Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

What teenage angst can teach you about building a great brand

July 14, 2011

a little respect goes a long way
Image by Tim Parkinson

How do you deal with rejection?
Back when I was a first year graphic arts student, my class entered a design competition for the Canadian branch of an international organization.

I can’t recall exactly what the design was for. Something commemorative, and I think it was something round. A coin, maybe. It was a long time ago. Most of the details have faded into the mist of Things That Don’t Matter Much.

What I do remember is the outrage I felt at receiving a warm and fuzzy rejection letter, thanking me for entering the competition, and telling me how much my hard work was appreciated.

Why outrage?

Here’s how the letter began:

“Dear Stanley…”

How to turn a free meal into an extraordinary brand

May 4, 2010

Let’s go to dinner. My treat. You’ll love the restaurant and get something unexpected to take home with you.

Our maĂ®tre ‘d is gracious and welcoming. We immediately feel like honoured guests as he seats us at a softly lit table with a pristine white tablecloth and sparkling silverware.

The room is filled with quiet conversation and easy laughter that weaves its way through the mellow sound of the gleaming baby grand piano in the corner. We settle in and ready ourselves for what’s to come.

The chef has prepared our menu.

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