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Image by Till Krech

Tangled in terminology
I just read a great article by digital marketing guru Mitch Joel about the goals of marketing in the wild world of social media. He talked about the difference between huge social media numbers compared to smaller numbers of the right people, and the difference between loud and thoughtful messages to that audience (I’m oversimplifying for the sake of brevity – check out the full article here).

The heading “Built to touch” jumped out at me, for what I hope are obvious reasons: the layers of meaning can become a seamless transition from the work you make to the way you reach your audience.

I left a comment about how so many creatives don’t trust the simplicity of engaging their audiences and used the word “marketing” instead of “promotion.”

I forgot where I was and went into blurt mode. Open keyboard, insert foot.