I read two blog posts today that got me thinking about dresses and shoes. That got me thinking about how easy it can be to find your unique selling proposition: do it by accident.
If you’re not familiar with the jargon, a unique selling proposition (USP) is what makes you different from other people in your field, and preferably what makes you more valuable than the other guy in the eyes of your ideal buyer.
I once attended a marketing workshop where the mere mention of finding your USP made everyone look like they were about to undergo root canal. It can be a tough thing to come up with, especially if you overthink it.
