Do what you love
and make a living at it.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your stuff, how you connect with your customers, and how you manage the business side of creativity.

photo.

Stacey Cornelius
I'm a raving idealist, idea junkie, and creative entrepreneur with a Fine Art degree. I have professional experience in retail, theatre, and the IT industry. I'm here to show you how to make marketing part of your creative process. Contact Me

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How to turn frustration into an opportunity

May 11, 2010

A craftsperson once told me a story about a couple who remarked how much fun her work must be. She replied, “Well it would be if someone actually bought something!”

The craftsperson was having a bad day.

The nice people went away.

There’s a school of thought that seems to suggest if you do something you’re passionate about, it must be all kinds of fun, all the time.

You know better.

2

Old school marketing, with gift wrap

December 21, 2009

When was the last time you got a handwritten letter in the mail? We don’t see many handwritten letters anymore, or printed letters carefully laid out on beautiful stationery. It’s a treat when it happens. You get a little thrill when a package arrives in the mail, even if it’s something you bought and paid for yourself.

In my imagination, a new bank starts up. They send me a yo-yo, with the word “Steady…” engraved on the face. The introductory letter says something like, “We know how it feels, watching the ups and downs of the economy. We’re here to help you plan sensibly for a more secure future, so you can enjoy today.”