The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.
Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology. Read More
A little while ago I had a conversation with life and creativity coach Dawn Kotzer. I like Dawn. She lives farther out in the woods than I do, appreciates the power of metaphor, and knows her stuff, inside and out—particularly the inside part.
We were talking about being stretched too thin and what that does to your psyche and professional life when she posed a slightly terrifying question:
“What if you did nothing at all?”
Do you ever have those days? You know, the kind where you’re desperately tired of the business you’re in?
Okay, maybe it’s just me.
We’re not talking much about marketing today. There’s a moral to the story that follows, so if you only have time for that, skip to the end. But you’ll miss the entertainment, which mostly involves laughing at the misadventures of yours truly.
Today’s post is a snark about my attempt at a brilliant Christmas gift for the fella, and the company (which shall remain nameless) that ruined it. I try to avoid writing snarky posts, but I’m pretty disappointed, and there are valuable lessons to be learned, so here goes.
A few months ago, I read a story about entrepreneurs who had a great idea and a tight budget. They turned that idea into a very successful business that sells skin care products. I liked the story, but what really grabbed me was the description of what they sell.
