Image by Andreas Levers
Big events, big expectations
There was this little shindig at Westminster Abbey earlier today. You may have heard about it—a small matter of a royal wedding.
The buzz leading up to the event was astounding. I decided to give it a look, not because I’m a royal watcher, or because I needed to see the event as it happened.
As we approach the end of a federal election campaign that’s suddenly become exciting (to be honest, I’ve been cranky since the writ dropped), and with our Canadian income tax deadline looming (done? Of course I’m not done!) I woke up too early and couldn’t get back to sleep. So I took the opportunity to observe a little popular culture.
I saw something interesting. So, at the risk of adding to the nuptial overload, here’s the takeaway for you and your creative practice.
Let’s go to dinner. My treat. You’ll love the restaurant and get something unexpected to take home with you.
Our maître ‘d is gracious and welcoming. We immediately feel like honoured guests as he seats us at a softly lit table with a pristine white tablecloth and sparkling silverware.
The room is filled with quiet conversation and easy laughter that weaves its way through the mellow sound of the gleaming baby grand piano in the corner. We settle in and ready ourselves for what’s to come.
The chef has prepared our menu.
There were a couple of responses to my call for your most burning questions that point to an important part of marketing and personal branding: you.
The questions were about name recognition, writing a bio, and how to write an About page for your website. Each requires talking about yourself in a way that engages your audience.
Unless you’ve gone through the process a few times, writing a bio or About page for your website can be stupidly intimidating. You’re not sure exactly what you should write. You want to impress people. You want to sound smart and talented and likeable, or smart and talented and edgy, or smart and talented and sophisticated.
Which might be exactly the wrong approach.
