Let’s go to dinner. My treat. You’ll love the restaurant and get something unexpected to take home with you.
Our maĂ®tre ‘d is gracious and welcoming. We immediately feel like honoured guests as he seats us at a softly lit table with a pristine white tablecloth and sparkling silverware.
The room is filled with quiet conversation and easy laughter that weaves its way through the mellow sound of the gleaming baby grand piano in the corner. We settle in and ready ourselves for what’s to come.
The chef has prepared our menu.
There were a couple of responses to my call for your most burning questions that point to an important part of marketing and personal branding: you.
The questions were about name recognition, writing a bio, and how to write an About page for your website. Each requires talking about yourself in a way that engages your audience.
Unless you’ve gone through the process a few times, writing a bio or About page for your website can be stupidly intimidating. You’re not sure exactly what you should write. You want to impress people. You want to sound smart and talented and likeable, or smart and talented and edgy, or smart and talented and sophisticated.
Which might be exactly the wrong approach.
Last time I sent you on a virtual field trip to analyze a brand. I promised to give you the in-person low-down, so here it is.
Cora’s is a most-of-the-day breakfast restaurant. The logo is a hand-drawn smiling sun. If you go to Cora’s during peak dining time, there are lineups. If you go a half hour before closing on Sunday, it’s still busy. If you go half an hour before closing during the week, there are lots of empty tables, but the covered dish of complimentary fudge near the cash register looks like a pack of grizzly bears went through it.
