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Stacey Cornelius
I'm a raving idealist, idea junkie, and creative entrepreneur with a Fine Art degree. I have professional experience in retail, theatre, and the IT industry. I'm here to show you how to make marketing part of your creative process. Contact Me

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Send your audience a message

November 30, 2009

I just spent three very long days selling the work I design and create. The crowd was smaller this year, possibly due to poor weather, flu fear, recession, all or none of the above. Some people did well, some people did not.

This morning I got Seth Godin’s daily blog post in my In box, as I do every morning. His closing statement is this:

“Money is more than a transfer of value. It’s a statement of belief. An ad agency that won’t buy ads, a consultant who won’t buy consulting, and a waiter who doesn’t tip big—it’s a sign, and not a good one.”


Think about what you make. Think about why you do what you do. Think about how you present it. Artists who don’t treat what they create as a work of art send a message to their audience—and themselves.

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Possibly related posts:

  1. How to write headlines that grab your audience
  2. How to find the right audience online
  3. Don’t tell me – show me

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