Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

How to resurrect the retail craft show – insight from the sales floor

December 1, 2011

get your people out to your shows
Image by Gyorgy Kovacs

A view from the creative front line
I just spent four days in an athletic facility with air so dry you could load in on Thursday with a bunch of grapes, and load out on Sunday with raisins.

It was a Christmas craft retail show, and I was there with my other business (the one I don’t talk about, but that’s a story for another day).

Both Friday and Saturday traffic looked like a Sunday, which is to say customer numbers were down substantially.

There was the inevitable knee-jerk reaction from some exhibitors.

“I’m not doing this show next year.”

“The venue should be advertising.”

The venue did advertise. That wasn’t the problem.

Shopping patterns have changed. But that’s not enough to kill a show.

From where I stand, as a designer, maker and marketing specialist, the extinction of the retail show is by no means inevitable.

Ditch your creative baggage

November 18, 2011

beginner's hands

Image by Becky Wetherington

A day in a creative life
She stares at the half-finished piece on the table in front of her. The twisted bulb, too close to her head, hums and crackles, bathing her tiny studio in a flood of alien light.

The knot between her shoulder blades is hot. She imagines herself bursting into flames, nothing left for the coroner to find but a small, unrecognizable pile of ash.

And that bloody damned thing would still be sitting there, a final, glaring testament to an utterly failed artistic career.

How a simple idea makes a lasting impact (with costumes)

October 31, 2011

masked reveller
Image by Sam Anvari

A celebration and a little surprise
Many years ago, I found myself watching a Hallowe’en street party. It was a nighttime Mardi Gras-style event, with costumes galore, ranging from discount store masks to full-on, enormous, made-from-scratch wearable sculptures.

I was distracted from the revelry by movement a few feet away from me, and just under my usual line of sight.

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