Comments on: Old school marketing, with gift wrap http://www.thestudiosource.com/old-school-marketing-with-gift-wrap/ Creative Marketing Advice for Creatives Tue, 31 Jan 2012 16:33:20 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: thestudiosource.com » What does your business portrait look like? http://www.thestudiosource.com/old-school-marketing-with-gift-wrap/comment-page-1/#comment-1263 thestudiosource.com » What does your business portrait look like? Thu, 07 Oct 2010 14:03:56 +0000 http://www.thestudiosource.com/?p=480#comment-1263 [...] Your business card is a memento When you hand a potential client a business card, you can do far more than pass along your name and phone number. A business card is an object that fits into the palm of your hand. Its very size gives it the potential to create a moment of meaningful creative connection. [...] [...] Your business card is a memento When you hand a potential client a business card, you can do far more than pass along your name and phone number. A business card is an object that fits into the palm of your hand. Its very size gives it the potential to create a moment of meaningful creative connection. [...]

]]> By: thestudiosource.com » Passion, profession and dirty little secrets http://www.thestudiosource.com/old-school-marketing-with-gift-wrap/comment-page-1/#comment-1103 thestudiosource.com » Passion, profession and dirty little secrets Wed, 11 Aug 2010 19:44:05 +0000 http://www.thestudiosource.com/?p=480#comment-1103 [...] for any length of time, you will have noticed a recurring theme. There are fewer step-by-step how-to marketing articles in favour of fixing faulty thinking, or shifting to your desired customer’s buying [...] [...] for any length of time, you will have noticed a recurring theme. There are fewer step-by-step how-to marketing articles in favour of fixing faulty thinking, or shifting to your desired customer’s buying [...]

]]> By: Stacey Cornelius http://www.thestudiosource.com/old-school-marketing-with-gift-wrap/comment-page-1/#comment-141 Stacey Cornelius Mon, 21 Dec 2009 18:30:01 +0000 http://www.thestudiosource.com/?p=480#comment-141 That's a great idea, Sally. I have a couple of those from a past exhibition that are awaiting frames. That’s a great idea, Sally. I have a couple of those from a past exhibition that are awaiting frames.

]]> By: Sally Mack http://www.thestudiosource.com/old-school-marketing-with-gift-wrap/comment-page-1/#comment-140 Sally Mack Mon, 21 Dec 2009 15:01:26 +0000 http://www.thestudiosource.com/?p=480#comment-140 Stacey, right you are, again! For every one of my exhibits I design and print an announcement with one of the photos that will be in the exhibit and relevant information (dates, place, etc.). I print them on photo paper and the photos look as good as I can make them. About two weeks before the exhbit, I print out a bunch and give one to anyone who's interested, and mail them to a select audience. People are surprised that the announcements are free and comment on the paper quality. Theyre tactile and people are thrilled to have them. Years later I find out that people save them, sometimes cutting out the photo, somtimes framing them, hanging them in their workspaces. What a compliment! I don't make a cent from doing this but the goodwill! It helps my reputation as a photographer and people always look forward to my next exhibit. Stacey, right you are, again!

For every one of my exhibits I design and print an announcement with one of the photos that will be in the exhibit and relevant information (dates, place, etc.).

I print them on photo paper and the photos look as good as I can make them. About two weeks before the exhbit, I print out a bunch and give one to anyone who’s interested, and mail them to a select audience. People are surprised that the announcements are free and comment on the paper quality.

Theyre tactile and people are thrilled to have them.

Years later I find out that people save them, sometimes cutting out the photo, somtimes framing them, hanging them in their workspaces. What a compliment!

I don’t make a cent from doing this but the goodwill! It helps my reputation as a photographer and people always look forward to my next exhibit.

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