The Studio Source.com

Image by gnuckx

You have an idea. A message you want to send to the world.

You think about what you want to say: the concept, the emotion, the impact on your audience.

You make a plan.

You select your tools, begin work.

Momentum soars, peaks, fades, then grows again.

There are setbacks.

You curse your lofty goals, wonder what the neighbours think.

The idea is good.

It won’t let go.

You hold your ground, plant your feet, dig in.

You learn things.

Things you were a little afraid of before.

You pick up your most trusted tools.

You experiment with the new ones.

You work.

The idea takes on a life of its own, doesn’t look like the idea you began with.

You let it have its way with you.

Which is the way it should be.

You finish.

Is it perfect?

No.

But it’s done.

And true.

This is art.

This is craft.

This is design.

This is music.

This is writing.

This is creativity.

For those who are willing to see the possibilities, this process also defines marketing: a smart, honest, carefully crafted mixed media message.

The first piece I wrote—the first article published here at the Studio Source—was about how cool marketing can be. I believed it before I began this venture, and 100 articles later, I still believe it. How about you—are you in?