There are lots of makers of things out there, Kathy. I know you’ll find them.

I really believe what you said in our consultation Stacey, that one does not have to appeal to ALL people, only to YOUR people…that carries over to my blog. I kept wondering why I was not getting comments from other bloggers that I follow religiously and then realized that is because I am following blogs by people that are writing about fashion and home decorating not “creative endeavors”…once again, I need to find my people.

Although, at 5 I would probably be calling you. I may get a lot done but I’m no idea generator!

If you get lucky, you can find a proofreader (as in, a friend or colleague) who will help you out in exchange for a good dinner or maybe you can trade–it’ll depend on the project, of course, but when you consider processes, you can be as resourceful and adventurous as you are in your creative practice.

Geez, Yolanda, 15 ideas? You’re a hell of a task mistress. But I know you get serious stuff done. Glad you’re on my team and not staring me down at the 50-yard line.

Doing the legwork to find the right customer can be time consuming. But necessary.

You hit the nail on the head with ‘go local’. The internet is one tool in your available arsenal of tools. Not everyone uses the internet. The more affluent your perfect customer the less likely they are to be internet junkies.

And, in the process of doing the things Stacey advocates, remember that if you get stuck and we all do, get a fresh set of eyes on it. When we look at our own businesses we seldom see what we would see in someone else’s business. And that’s what Stacey for. She is a resource to cut through the clutter.

If you think about it, if you don’t spend money on the proof-reader and you lose a customer because of a typo, doesn’t the cost seem so much more valuable?

All of these marketing processes are not ‘for’ everyone. But I will say that now, at this time, business owners, seller’s of goods of any kind need to step up and use every available tool…Why? Because someone else just might and take your chance at a potential customer. You up your odds by putting your name, face and work in front of the greatest number of eyes.

Don’t work in a vacuum! Get out there, do everything you can think of to get customers to find you and if you can’t come up with at least 15 good ideas…contact Stacey.

The most underpaid artist is the one no one can find!

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