Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

Make the most of your down time

February 8, 2010

What do you do in a slump?

If you make work that relies on the sales cycle that peaks in mid-December, you’ve likely got some time on your hands right now. What are you doing with it?

Seeing your income drop is scary business, even if it’s a seasonal lull. Somewhere in the back of your mind, nestled in the midst of recession headlines, you wonder if maybe this time sales won’t rebound like they used to.

The economy goes up, the economy goes down. All of this has happened before, and all of this will happen again.

Posted in: Take action

Make your wish list

December 3, 2009

There’s less than a month left in the year. ‘Tis the season for wish lists and planning resolutions.

So tell me what you want to read about here. Tell me what you need to learn, what’s bugging you, what obstacles you’re hitting, or the information you’ve been looking for but can’t find easily.

A chance to take part in Blog Action Day

October 15, 2009

badge.I’m new to the blogging game, so I just found this out – October 15 is Blog Action Day, where bloggers the world over are called to write about an important global issue.

This year the topic is climate change.

Mark McGuinness wrote a great post about how we can convince people to take action, and points out how hard it  is to change minds.

We do like our ruts.

Al Gore told the world about the danger we’re in. People still aren’t getting it. No, wait. People are getting it. There are many individuals who are investing in solar power, changing their vehicles to run on cooking oil (which I hear isn’t too difficult if it runs on diesel), turning down their thermostats, and carpooling. The big problem is leadership. How do we change the minds of politicians?

We tell them to.

Politicians are always looking at voting issues. My member of Parliament told me if he gets a dozen contacts about something, it’s an issue. 12 messages. That’s all. That’s how much power we really have, but don’t realize it.

This gives a whole new meaning to the word “grassroots.”

So here’s my challenge: contact your government representatives. Take 10 minutes out of your day to send one email to your municipal, provincial or state, and federal reps. Tell them to wake up and get busy. Tell them they work for you, and you’d like clean air and water, thank you very much, for the next generation. Pay particular attention to your municipal government, because that’s where change really happens. It starts small and gains momentum. Google is an easy way to find government contact information.

A little bit of research. One email. A world  full of voices, and you can be part of it.

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Posted in: Take action