Are you one of those people who procrastinates? Do you wait until a deadline is way too close before kicking into high gear? How many people do you know who do the same thing?
Do you approach business that way, too?
Chemically speaking, fear and excitement are the same emotion. Go with excitement.
What’s your favourite damn-the-torpedoes proverb?
How do you shape your marketing efforts and sales techniques? Do you adopt a popular standard? Mimic someone you know and admire? Make it up as you go? Or do you follow popular marketing and business experts, scrambling to keep up with everything they say you should do?