Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

Become a champion for your art

February 4, 2010

Not too long ago, I was talking to an artist about the way some people react to her prices. She was beyond frustrated. “Don’t they know how long this takes?”

Another artist was of the angry opinion that “People are stupid.”

There are way too many people in the industrialized world who have no idea where their food comes from. They think pizza comes out of a box. Why would they know about what you do? How could they even begin to know?

Why creative marketing should be well rehearsed

January 11, 2010

Have you ever watched an acting company prepare for a show? It’s a fascinating experience.

First, the actors, director and stage managers sit down for a read-through—just the people and the script—to get a feel for the play. Then rehearsals begin. The director works out the blocking—where he wants the actors to enter and exit, where they should stand and move on the set to convey the right message to the audience.

There are more rehearsals.

The set is built, the lights are hung, the sound guys do their work, the actors adapt to their new environment.

The power of commitment

December 7, 2009

The following quote is a Stickie on my desktop:

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans—the moment one definitely commits oneself, then Providence moves too.”

W.H. Murray
Scottish Himalayan Expedition

There are people who would have you believe that positive thinking will make all your dreams come true. There are enough self-help books pushing that message to sink a container ship.

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