Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

What’s your creative marketing story?

November 11, 2010

In the world of marketing, we talk about stories. Not “I was born in a small town and drew pictures on my bedroom wall” stories. Other kinds of stories.

Stories of earth, water, form and fire.

Of a bent back and a tradition that stretches back thousands of years.

Stories of friends, laughter and good meals.

All of those stories are about a most humble material: clay. In the hands of an artist, it becomes sculptures, vessels, objects both beautiful and useful. The message and the work are as individual as the maker.

Well-crafted words meet carefully curated images to create a compelling story.

What’s yours?

Overcoming technical difficulties, or how to look really clever

August 18, 2010

Some of you would have received my last post today. Which I sent out via email weeks ago, because my RSS feed was broken.

The good news is I finally found a fix, after many attempts at all the usual solutions, which yielded no results. Thank you, Piotr Krzyzek.

Not as many thanks to Google’s robots, who decided my last post should be sent right out to my email subscribers. Apologies for the duplication.

And, dear reader, if you know someone with a WordPress blog who’s tearing her hair out over a broken RSS feed, you can send her to the good Mr. Krzyzek’s website for a possible fix for her mysterious blank line error when all other fixes have failed. You’ll get to be a tech hero for at least the afternoon, unless she doesn’t know how to muck about with PHP files, in which case it might help if you know how to do that. (Fortunately I have the benefit of IT training, which did nothing for my career path, but bought me a few other bonuses.)

If none of that makes any sense to you, don’t sweat it. And count your blessings. For anyone who’s spent hours trying to fix the infamous blank line error, you have my eternal heartfelt sympathies.

I also have to give credit to the fella, who plugged in a search term I hadn’t thought of and found the silver bullet.

The moral of the story: sometimes the only way to find the answers you need is to ask the right question.

Become a champion for your art

February 4, 2010

Not too long ago, I was talking to an artist about the way some people react to her prices. She was beyond frustrated. “Don’t they know how long this takes?”

Another artist was of the angry opinion that “People are stupid.”

There are way too many people in the industrialized world who have no idea where their food comes from. They think pizza comes out of a box. Why would they know about what you do? How could they even begin to know?

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