Chemically speaking, fear and excitement are the same emotion. Go with excitement.
What’s your favourite damn-the-torpedoes proverb?
Posted in: Creative quickies
I have a peculiar affliction—I am particularly susceptible to ear worms. When I was mulling over the idea that there is no everybody, at least as far as marketing is concerned, the word “everybody” put a song in my head.
Since I am an unrepentant geek, I went to YouTube to see if I could find the song. I hit paydirt – footage from 1974. And since Halloween is nearly upon us, with costumes and all things weird and wonderful, I thought I’d share.
I hope the spirits of All Hallows Eve rev up your creativity.
(If you have trouble with the embedded video, here’s a direct link:
http://www.youtube.com/watch?v=lTiSzFp4arg&feature=related)
Do you have a “favourite” ear worm you’d like to inflict- er, share?
How do you shape your marketing efforts and sales techniques? Do you adopt a popular standard? Mimic someone you know and admire? Make it up as you go? Or do you follow popular marketing and business experts, scrambling to keep up with everything they say you should do?
It’s Thanksgiving day here in Canada. What am I grateful for? That I put myself heavily into student loans to go to art school. It was the best decision I ever made.
I had some remarkable instructors when I attended NSCAD University (once upon a time simply referred to as “the Art College”). I vividly remember three things that were said to me during my time at NSCAD; the first two were offhand comments, the third was carefully worded and meant to stick. None of them were said in a business context, but as so often happens, simple, sincere words are more valuable than you realize. These words have served me well as an artist and designer. They’re important marketing lessons, too.
Posted in: Creative quickies
I can’t remember where I heard this, but someone once said, “If you notice the acting, it’s not good acting.”
Think about some of the best actors in the business—Robert De Niro, Johnny Depp, Meryl Streep. You don’t notice the acting. They disappear into their roles. They wrap you up in their characters and engage you, even if the rest of the movie is a shambles. They tell a compelling story.
