Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

How a simple idea makes a lasting impact (with costumes)

October 31, 2011

masked reveller
Image by Sam Anvari

A celebration and a little surprise
Many years ago, I found myself watching a Hallowe’en street party. It was a nighttime Mardi Gras-style event, with costumes galore, ranging from discount store masks to full-on, enormous, made-from-scratch wearable sculptures.

I was distracted from the revelry by movement a few feet away from me, and just under my usual line of sight.

Diving into the creative abyss

August 12, 2011

into the abyss
Image by NASA Goddard Photo and Video

Life’s an abyss and then you dive.
When you work on a movie or a play, there’s an inevitable nickname given to the production by the cast and/or crew (I once worked on a show dubbed Too Much To Do for Nothing. I have memories of many sequins).

Borrowed from a popular expression about the nature of life, the altered title reflected the strenuous working conditions on The Abyss. And in case you’re wondering, I heard that nickname from a member of the crew long before it hit the Internet.

The creative abyss has many guises
The creative abyss is a shape-shifter. A trickster. Its size, depth and nature are different, depending on who you talk to—and when.

Seven steps to great marketing you can learn in three minutes flat

February 21, 2011

Publish Your Photography Book from Princeton Architectural Press on Vimeo.

Princeton Architectural Press is about to release a book about… publishing a book. Publish Your Photography Book talks about the current state of the publishing industry, shows readers how a book is created, and how to market a photography book.

Authors Darius D. Himes and Mary Virginia Swanson made a three minute video about the project that contains some great information in three short minutes. I translated them into straight-up marketing tips below, but you should give the video a look. It’s very well done, and reminds us about the possibilities open to all of us to get our work in front of an audience.

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Posted in: Creative quickies