Finding the right audience online takes some time and thoughtful research. Once you find those perfect people, you still have to get them to your website.
We’re not talking about search engines and keywords here. Your mission is to create a purposeful, person-to-person connection. You want the words that create a brief but compelling message that is delivered directly to your audience.
Headlines.
You might think a headline is a simple add-on to your content, but it’s much more than that. You need headlines to cut through In box clutter, even if your recipients look forward to your email newsletter, because you can’t know how busy they will be when it arrives.
You need compelling headlines when you post something new on your blog, or on Facebook or Twitter, to encourage people to read what you wrote.
There were a couple of responses to my call for your most burning questions that point to an important part of marketing and personal branding: you.
The questions were about name recognition, writing a bio, and how to write an About page for your website. Each requires talking about yourself in a way that engages your audience.
Unless you’ve gone through the process a few times, writing a bio or About page for your website can be stupidly intimidating. You’re not sure exactly what you should write. You want to impress people. You want to sound smart and talented and likeable, or smart and talented and edgy, or smart and talented and sophisticated.
Which might be exactly the wrong approach.
Recently I saw some catalogue copy written by an artist. The work in question was described as “distinctively unique.”
If that didn’t make you do a double take, go look up “distinctive” in a thesaurus.
You got it. “Distinctively distinctive.” Or if you prefer, “Uniquely unique.”
Not good.
