The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.
Stacey Cornelius I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology. Read More
The latest craze in social media
There was this little site that started in January 2011 called Pinterest. Called a virtual pinboard by its creators, it can be likened to an online scrapbook on steroids. It’s all about curating and collecting images and videos from every corner of the web. Pin an image to your virtual board, and whoever sees it can trace it back to its source.
That, in a nutshell, is the power of the site: potential customers can find you through collections of bright shiny things your admirers can’t resist.
The growth has been explosive: 389% from July to December 2011. Retailers and single users are reporting significant traffic spikes to their websites.
Painting, music, and video:Â A Story in Three Parts
Silk painter Lee Zimmerman and improvisational cellist Kathy McTavish create a beautiful collaboration for the performance of the musical The Secret Garden. The event takes place at the Duluth Playhouse in Minnesota in early 2010.
The video came my way just yesterday.
It’s also a brilliant promotional piece for Zimmerman, McTavish and the theatre where they performed. It’s traveled to faraway places as well as through time to reach new people.
Junk mail, hot off the virtual press
Picture this: you follow someone on Twitter. Shortly thereafter you are the lucky recipient of not one, but two direct messages (for non-tweeters, DMs are private messages, like email).
Both offer you something for FREE (emphasis by the sender). With nary so much as a how d’you do.
Here’s another scenario: you email an acquaintance and find yourself on not one, but four mailing lists. At the bottom of each email is a link you can click to join the list in question.
Learn the fundamentals of promoting your work for free! This six-part course will teach you how to adapt mainstream marketing concepts (as well as the jargon) to your own creative practice.
Sign up right here!
