Last time I sent you on a virtual field trip to analyze a brand. I promised to give you the in-person low-down, so here it is.
Cora’s is a most-of-the-day breakfast restaurant. The logo is a hand-drawn smiling sun. If you go to Cora’s during peak dining time, there are lineups. If you go a half hour before closing on Sunday, it’s still busy. If you go half an hour before closing during the week, there are lots of empty tables, but the covered dish of complimentary fudge near the cash register looks like a pack of grizzly bears went through it.
Last time I talked about how easy it is to break your brand (and how some people can take it personally). I’ve since reattached my head (more or less), and thought it might be fun to have a look at a brand for a bricks-and-mortar business. Since we’re scattered all over creation, we can’t climb on a tour bus, so we’ll go on a virtual field trip instead.
I am in the midst of the two busiest weeks of my year. My neck is turning to stone, I have knots in my shoulders big enough to name, and my brain is mush.
Why all this hilarity? Sometimes procrastination is my drug of choice. Don’t look at me like that—how often do you follow your own advice?
So what do I do when my head is attached by duct tape and a prayer? Turn my imagination loose and give myself a good break.
Sometimes my imagination strays into outer space.
