Image by seyed mostafa zamani
Customer service: where small is truly mighty
A multinational corporation can produce beautiful things, have a massive marketing budget, win international advertising awards—and put a serious dent in its brand by failing to pay attention to its customers.
This is where the tiniest business can run circles around the big guys.
You make the policies; you are the CEO. You can answer the questions. You can fix things when they don’t go exactly right.
You can also learn from the dent-the-brand mistakes many small businesses make.
Image by Andreas Levers
Big events, big expectations
There was this little shindig at Westminster Abbey earlier today. You may have heard about it—a small matter of a royal wedding.
The buzz leading up to the event was astounding. I decided to give it a look, not because I’m a royal watcher, or because I needed to see the event as it happened.
As we approach the end of a federal election campaign that’s suddenly become exciting (to be honest, I’ve been cranky since the writ dropped), and with our Canadian income tax deadline looming (done? Of course I’m not done!) I woke up too early and couldn’t get back to sleep. So I took the opportunity to observe a little popular culture.
I saw something interesting. So, at the risk of adding to the nuptial overload, here’s the takeaway for you and your creative practice.
Image by Jessica Garro
A rare introduction
A friend of mine is an aspiring singer-songwrtier. She’s working it in a big way, learning everything she can, taking workshops, playing gigs, and talking to people.
She recently went to a meet and greet with the president of a big organization that provides funding to individuals and groups. She asked someone she knew where he was in the room, because she had no idea what he looked like. When she found out he was standing right next to her, she did what she always does: introduced herself.
“Hey, how are you, brother?”
