The Studio Source helps you build an extraordinary business by focusing on approach—how you show your stuff, how you connect with your customers, and how you manage the business side of creativity.
Stacey Cornelius
I'm a raving idealist, idea junkie, and creative entrepreneur with a Fine Art degree. I have professional experience in retail, theatre, and the IT industry. I'm here to show you how to make marketing part of your creative process. Contact Me
In my last post, I gave a few tips on how to make your brand consistent and memorable. One of the ways you do this is to evoke an emotional response. Is your work funky? Edgy? Rock-solid traditional? The unspoken message you want to convey complements your work and gets you into your customer’s consciousness.
Have a look at Mountain Equipment Co-op’s latest catalogue. What are they selling here? (Hint: the answer isn’t outdoor gear with a conscience.)
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Posted in: Creative quickies
