About the Studio Source
Oh, marketing. What is it, really?
Picture this: I have a bag in my hand marked Poisonous Spiders. I’m grinning like a maniac, and I thrust the bag at you.
“Here, have one!” I say.
That’s the reaction I get from some people when I say the word “marketing.” They think it’s some awful, alien, corporate thing that will turn them into mercenary robots.
But that’s not what marketing is. At least, not in my world.
Marketing is a creative process
Like making a painting, a pot, writing a story or a play, marketing is an expression of your style and a way to communicate a message. You have an idea, and tools to make that idea real.
The magic is in how you use those tools.
The Studio Source is for people who sell what they create.
The focus is on how you approach your business. Itâ€™s about being authentic, professional and committed without sacrificing your sanity, sense of humour, or creative soul.
So who am I?
I’m a total hardass when it comes to details and sloppy marketing, and utterly compassionate about the stuff between your ears that gets you stuck, or just plain scared.
I have a Fine Arts degree from NSCAD University, I studied graphic arts Â at community college, spent a year in Technical Theatre at Dalhousie University. I also have a certificate in information technology from a private, post-graduate training institution.
Iâ€™m a seasoned micro-business owner. I know how to sell what I make, and I know the other side of the artistic fenceâ€”I also participated in a number of solo and group exhibitions.
I Â ran a small jewellery business for five years that wildly surpassed my goals.
Back in the 1990′s I did freelance web design. I don’t do much design work anymore, but I’m a mighty fine editor for both visuals and words.
I’ve been writing my whole life.
Marketing grew out of a love for presentation that started with my first summer retail job when I was just out of high school, and carried through just about every professional thing I’ve done since then.
Friends have asked me to help them with writing. Resumes, proposals, bios and catalogue copy. They’ve asked me about sticky business situations. I’ve consulted informally about booth design, packaging and how to establish a brand.
I got tired of being talked at by mainstream marketers who pretend to understand how creatives tick.
So here I am.