Comments on: A branding case study and a virtual field trip, part 1

By: thestudiosource.com » A branding case study and a virtual field trip, part 2

Wed, 25 Nov 2009 17:55:27 +0000

[...] A branding case study and a virtual field trip, part 2 November 25, 2009 [...]

By: Stacey Cornelius

Stacey Cornelius — Tue, 24 Nov 2009 21:44:47 +0000

No mock sophistication – Cora’s originated in Quebec, and the “original” language is French. If you hit the home page, you get a choice between French and English -and French is first.

By: Lydia, Clueless Crafter

Lydia, Clueless Crafter — Tue, 24 Nov 2009 21:00:55 +0000

Yes, Cora’s story was the best part. But then the exclamation points, the mock-sophistication of “chez” (oops, this is Quebec), and the gaudy colors don’t jive with food. It’s as if they can’t figure out whether to glorify Cora’s quirky, sunny, elbow-grease ethic or focus on her product, the food.

The two ideas are disjointed.

Plus to the foundation. Minus to the franchise?

By: Stacey Cornelius

Stacey Cornelius — Tue, 24 Nov 2009 03:25:24 +0000

Glad you came along for the field trip, Libby. Stay tuned for inside scoop.

By: aneyefordetail

aneyefordetail — Tue, 24 Nov 2009 02:39:46 +0000

Well…. I like Cora’s “story”. It’s interesting, touching without being sentimental, and a good example of the “hard work” ethic.
But…… it’s the graphics that bother me. No, I don’t think the food looks very good here. In fact. it turns me off. The cartoonish drawings don’t do ANY kind of food the justice it deserves, and I have a feeling this is probably very good food!
The site seems geared to children!
However, it IS an easy site to navigate. Lots of choices, but they are clear and pop right out.
Sorry, but I don’t think I would go here, based on the website….